Savvy consumers are increasingly using at-home skin care devices for conditions ranging from acne to anti-aging, according to market research firm Kline & Company. They estimate that these devices will account for nearly $1 billion (U.S.) in 2011 and will grow in 2012. “Consumers are looking to save time and money by avoiding regular trips to the doctor for those in-office procedures that were once commonplace in a more robust economy.”
Anti-aging devices are expected to grow 50% this year. According to Kline, anti-aging is the number one skin care concern for consumers, with topical product sales in this category comprising more than 40% of the market.
I have advocated for a microcurrent hand-held device called NuFace and recommend it for clients who have the time and dedication to do their own treatments on a daily basis. The results have been very satisfactory, particularly if high-quality skin care is used in conjunction with the device.