Skin Care Predictions 2010

I find it interesting to read what the “experts” say about skin care in the coming year.  These predictions are global in nature rather than specific to brands, colors, and so forth.   Sources are noted; most are market research firms either in the U.S. or the U.K.

1.  “Mood Beauty”:  there will be an increasing use of scents to promote well-being and induce sleep, for example.  Source:  Mintel International Group Ltd.

2.  “New Natural”: claims like “free from” and “sustainable” will appear in products that simulatneously contain synthetic actives like peptides, hyaluronic acid, ceramides and collagen.  Source:  Mintel International Group Ltd.

3.  “Waste Not”: consumers are adopting a “waste not, want not” mentality regarding skin care products.  They must be simple to use and make their skin better.  Souce:  S. Shelton, Shelton Group.

4.  “Skin Care: The Next Fast Food”: the consumer push-back that began with tobacco and more recently has focused on fast foods will soon be aimed at leading cosmetic companies and faux organic/natural lines.  Once social networks are mobilized against chemical “baddies”, personal care manufacturers need to be ready for the consumers’ rejections and offer natural and efficacious alternatives.  C. Swanson, Tonique, Utalkmarketing.com.

Personally I’m pleased that my own skin care line as well as the Epionce brand can back up their efficacy with clinical studies by third parties.  Their “scents” are botanical rather than synthetic, their packaging is minimal, and they have not been tested on animals.   I do believe that the skin care that I offer is already trend-setting.

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