August 2009 Newsletter: Part Two

The People’s Skin Care Newsletter
vol.1, #2                   August 26, 2009

* Summer’s End Skin Care Tips
* Product News
* The Power of Referrals &
   The Greatness of Clients

SUMMER’S END SKIN CARE TIPS

While fall is still a few weeks away,
our skin will be ready to get rid of its
summer buildup of crud…like the
higher SPF you’ve been wearing (you
have, haven’t you!), the extra self-
tanner or perhaps simply the rather
casual way you’ve been cleansing
your face while rafting on the
Deschutes or sleeping in a hammock
in Sisters. 

OK, we’ll forgive those little trans-
gressions and allow you to gently
settle back into your usual diligent
routine.  This should include:

  * washing face & neck at least
     once daily
  * applying a treatment cream/
     serum at least once daily
  * wearing SPF 20 + daily
  * using an eye cream daily
  * using a treatment-oriented
     night cream

These few steps should not take more
than a few minutes AM and PM.  It’s
simple: clean, treat, repair, protect.
Your own skin care routine accounts
for 90% of how your skin looks now
and in the future!  While peels and
facials and light treatments are, of
course, fabulous…it’s your daily skin
regimen that really counts.  In the
immortal words of Tim Gunn, “Make
it work”.

PRODUCT NEWS

What a natural segue into products!
Now I’m going to tell you what to use.

Cleansers are important; should you
spend $40 for one?  I don’t think so
either.  But do spring for one that is
specifically for your skin type, i.e.
Epionce Milky Lotion Cleanser for dry,
mature or sensitive skin; Gentle
Foaming Cleanser for almost everyone
except for the oily folks who will want
the Lytic Gel Cleanser.  All Epionce
cleansers are super-concentrated and
will last for months.

Treatments/Exfoliants are important
because they actually do something
visible.  Over time (I measure “time”
as 1 to 3 months), the Epionce Lytic
products will visibly: help to even out
skin tones, reduce redness, clean out
clogged pores, and overall brighten dull
skin.  Lite Lytic is for sensitive skin,
Lytic Lotion Plus is for oily skin (or
those who want faster results) and
Lytic Lotion is for most everyone else.

Sun protection is essential.  The two
Epionce products are physical blocks
with zinc oxide to protect from UVA
and UVB rays.  They both also contain
antioxidants and are extremely well-
priced at $19 (SPF 30) or $24 (50).

Renewal products are moisturizers
as well as treatment creams.  Call
them two-fers!  For sensitive skin, use
the Facial Cream; for oily skin, the Lite
Lotion, and for everyone in between, I
recommend the Renewal Lotion.  The
Epionce Eye Cream is great for all skin
types.  My favorite Renewal product is
the Intensive Nourishing Cream…just
rich and yummy and perfect for aging
(but still fighting!) skin.

What are we missing?  If you have
more serious hyperpigmentation (pesky
brown/age spots), I am now stocking
a non-Epionce cream that is formulated
for me at Portland’s premier compounding
pharmacy.  It is a blend of two profound
bleaching agents called kojic acid (from
Japanese fungi) and hydroquinoine.  If
spots don’t improve quickly enough using
your regular routine, try this stuff.  It will
bring spots to their knees.

I should also mention taking care of arms
and hands as these are visible targets of
sun damage.  The Renewal Enriched Body
Lotion contains potent antioxidants and
(again, over time) should help with the
pinch-factor on thinning skin.  The amazing
Extreme Barrier Cream is also great for
hydrating dry, even scaly skin on feet,
elbows, hands, nails, you get the picture.

THE POWER OF REFERRALS AND THE
GREATNESS OF CLIENTS

I heart my clients big-time.  Since I’ve
been on my own (three months already),
you have been beating a path to my door
(or me to yours) in numbers greater than
I’d ever imagined and I am so very, very
appreciative.  So appreciative, in fact,
that I’m going to lavish you with….well,
if not riches then rewards!

For every friend/family member that you
refer, YOU will get half off of your next
procedure!  (fine print:  your referral
needs to actually have a treatment/buy
a product to qualify).  Say YOU are into
a course of peels/LED treatments.  You will
save 50% on both your peel and your light
treatment at your next appointment.  Nifty!

May I also tempt you with a Travel Size
Epionce cleanser of your choice just for
being such a good and loyal client?  I think
I will!

Finally, may I invite you to an Event (with
a capital E!) I’m planning in September.
Details to follow but it will include BBQ’d
shrimp, Olive Pit olives, many more tasty
goodies, plus a guest appearance or two
AND 10% off all purchases made at the
event (including gift certificates!).   Stay
tuned for the date.
And once again, THANK YOU, wonderful
clients and friends.

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